#Contentmarketing #Strategy #Socialmedia

Wouldn’t it be great to start your #contentmarketing program knowing it will work as intended? How satisfying would it be to be confident it incorporates the insights, ideas, and focus to create stories that captivate your audience members and turn them into loyal customers?
Hi, i’m cally, from the international institute of digital marketing. Let’s look at #contentmarketing #strategy and how it boils down to decisions in three distinct areas:
➢ Why – marketing and business purpose
➢ Who – audience needs
➢ How – unique brand story
1. Identify your business why
Define the business challenges and outcomes to address and achieve with #contentmarketing. In other words, figure out why you’re creating content and how you intend for it to help your business.
Answer questions like these to zero in on the #contentmarketing goal:
➢ What business need are we struggling to achieve through current marketing initiatives?
➢ How big is this need? How much will addressing it help drive our goals?.
➢ What is the differentiating value?
➢ What is our ideal outcome with this process?
2. Determine your who (and what’s in it for them)
Personas provide a helpful snapshot of defining attributes of your target audience, including demographic profiles, informational needs, goals they want to achieve, and content engagement preferences.
Though developing a detailed buyer persona for each audience segment often is complex, get a head start by documenting the answers to these questions based on information you’ve collected:
➢ Who is the audience? What are its defining traits and distinguishing characteristics?
➢ What roles do its members play? What does their typical day look like?
➢ What do they need to accomplish? What informational gaps stand in the way of reaching those goals?
➢ Where are they in our funnel? What information do they need most to help them reach the next stage?
➢ Why would they care about our company as a product/service provider and/or in reflection of what we value?
3. Figure out the how (your #contentmarketing mission aka unique brand story)
Your content mission statement should include details on your brand’s unique vision of content’s value, the audience it will serve, and the priorities and principles it will uphold. It can also provide more specific details on the creative side, including the kinds of stories you intend to tell, how those stories will take shape, and how your content assets will work collectively to create an overarching brand experience.

➢ Who are we as a company? What principles guide us? What core values do we want to uphold in all our efforts?
➢ What is our business uniquely positioned to help our audience achieve?
➢ What are we doing through the content we create to help our audience? How are our efforts distinct in the marketplace?
➢ What do we want our audience to accomplish by engaging with our content?
For more information, visit www.iidm.world

Globally Recognized #Digital #Marketing Certifications:
https://thedigitalmarketinginstitute.org/
INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
For Course Details: https://thedigitalmarketinginstitute.org/courses
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INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

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Take the free Content Marketing Strategy Certification course: https://clickhubspot.com/13d

So you’re looking to create a long-term content strategy for your business. You’ve come to the right place. By the end of this video, you’ll understand the importance of taking the time to plan a well-thought-out content roadmap. You may be eager to get started with creating content, but if you don’t have a strategy in place, then you shouldn’t expect to be successful in the long run. Knowing how to plan and organize your content initiatives will set you and your business up for long-term success with your content strategy efforts.

A long-term plan will help you identify and organize all the future initiatives and campaigns where content will need to be created. Developing your plan will help you create content more easily and on a consistent basis.

�� Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

�� Favorite Free Certification Courses:

• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
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Video Chapters:
0:03 What is a buyer’s journey
1:16 How to set a content plan
1:36 How to set marketing goals
2:40 How to audit your content assets
7:09 Identifying your buyer’s journey

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

#HubSpot

Get FREE access to “The One-Page Marketing Cheatsheet” here: http://freemarketingcheatsheet.com

In this video I’m going to show you how to generate your next 90 days worth of content in just 3 hours.

If you know content marketing is important but you’ve found yourself saying you’re just too busy, you don’t have the time, and you don’t know where to even start, this video is going to solve all of that for you.

Because here’s the deal, content marketing is one of the most valuable marketing strategies there is. Period.

Whether it’s blogging, podcasting, video, or simply being present, active, and engaged on social media, content is how your clients, customers, and audience find you, learn about you, and ultimately decide whether to buy from you or not.

So, let me show you how it’s done.

�� Make sure to sign up for MUNCH for free here: https://www.getmunch.com/?utm_source=AE

*Other links mentioned in the video:
Digital Marketing Academy: https://adamerhart.com/academy
Metricool: https://my.mtr.cool/OSCYFL
Rev: https://aerh.co/rev

#marketing #digitalmarketing #marketingstrategy

***PS – Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: http://freemarketingcheatsheet.com
2) Join The Digital Marketing Academy here: https://adamerhart.com/academy

***Let’s Connect:
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Firms that compete in the global marketplace typically face two types of competitive pressures: pressures for cost reductions and pressures to be locally responsive. These two pressures place conflicting demands on a firm. Responding to pressures for cost reductions requires that a firm try to minimize its unit costs. But responding to pressures to be locally responsive requires that a firm differentiate its product offering and marketing strategy from country to country in an effort to accommodate the diverse demands. Because differentiation across countries can involve significant duplication and a lack of product standardization, it may raise costs. So how do differences in the strength of those pressures affect a firm’s choice of strategy? In this video, I will introduce four major international strategies to you.